About
I’m the quiet creative who makes your content feel effortless.
What I Love to Do (and Do Well)
I help BUSINESSES go from “content is a chore” to “content is our most powerful tool.”
Meet Pooja
HOW MY STORY BEGAN
I studied accounting. That’s 4 years of mind-numbing balance sheets and chasing a dream that wasn’t mine.
But behind the numbers was always a writer. A kid who inhaled books, a teen who dreamed of travel writing, and a twenty-something who rewrote ad copy in her head. In 2019, stumbled by mistake into the world of content and something clicked. I found structure AND creativity…and I’ve been hooked ever since.
A look back on
my journey…
2021
I landed my first job as a writer at a small agency doing SEO content. A few months later, I was promoted to editor. I don’t think I’d ever felt that happy – It was the first time work felt like me.
2023
I launched two niche blogs: one on food and drink, the other on self-improvement. Both flopped. But I kept going. Eventually, another agency took a chance on me, and I landed a copywriting job! For the first time in a while, things felt steady. Life was looking up.
2025
SOAKED (THAT’S vic falls!), aligned, thriving
This year, I’ve been deepening my skills in YouTube strategy and content operations, while also levelling up my copywriting career. It’s a season of expanding and building the creative life I once only dreamed about.
2020
Masked Up, Burnt out, soul-tired
I held my breath and bowed my head with the rest of the world. I worked my first 8–5 accounting job and quickly realised: this couldn’t be my forever. I’d discovered blogging a year earlier, but the idea of becoming a writer still felt unattainable.
2022
AI tools took off, clients pulled back, and my agency let go of the whole team. I was back at square one: soul-tired, jobless and unsure where I fit. But I kept learning more about content marketing and figuring out how to stand out in this new digital world.
2024
I thrived in my copywriting role. So much so, I was promoted to Content Operations Executive. I managed projects, led a team, liased with clients, and made sure every piece of copy hit the mark.
And I finally started travelling like I always dreamed – wrapped up the year working remotely from Bali.
In 4 years, I’ve:
grown
Websites
I’ve helped grow websites for both e-commerce brands and professional service businesses. I started with creating conversion-driven copy but found myself collaborating on design, improving UX, and ensuring every page looked polished and on-brand.
LED
Creative Teams
I’ve managed creative teams across formats, from copywriters and content editors to freelance video editors and scriptwriters. I love building systems that help creative people do their best work without burning out.
SCALED
YouTube Channels
I’ve helped channels in the property and finance space use video to grow their business and generate high-quality leads. From scripting to strategy and operations, I’ve worked behind the scenes to make sure every upload drives results, not just views.
